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Private Marketing
Consultations with Louisa Curtis |
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Now, you've attended the Marketing Seminar and you want to get some private feedback. Following ASMP/NC's “Interactive Marketing Panel" on Thursday, March 22, one of our panelists, Louisa Curtis, will be available for private creative consultations on the following two days, Friday, March 23, as well as Saturday, March 24. This is a great opportunity to have some one-on-one advice with an industry professional. Louisa Curtis: Louisa is based in New York City and is both a creative and marketing consultant through Chatterbox Enterprises & ADBASE. She has worked within the commercial photography field for a number of years, and as the industry evolved, she saw a need to develop a more flexible and personalized approach to the business. With that in mind, she formed Chatterbox Enterprises, a photography-referral network designed to provide a variety of “non-exclusive,” creative consulting and marketing services to photographers. It all began in the early 1980’s with a stint at American Showcase where they liked the sound of her voice. Originally from England, Louisa had relocated to New York City (by way of Paris) and was asked if she would be interested in “selling” – she then became the first U.S. sales rep for Archive Magazine. After a stint with Ross Culbert & Lavery graphic design firm (they liked her voice there, too) and a few years with several photography classes later, she found her way back to the commercial circuit by working under the welcoming wings of Watson & Spierman Productions, starting off as an assistant and then working up to associate artists’ representative and agent. From there it was back to the source books as Northeast and Southeast photography sales marketing consultant at the Black Book before moving on to Photo District News as sales marketing manager for both PhotoServe’s online web portfolios and IPNstock. Over the years, Louisa has been involved in helping to both promote and produce a variety of events, thus developing a large network of industry professionals with an ever-increasing “family” of contacts. She recently moderated a panel of award-winning art directors at Photo Plus Expo and wrote an article for the new online magazine Mactribe, called “Alternative Repping.” Louisa is currently working with a number of both local and out-of-town photographers. As she notes on her website, "We’re not reinventing the wheel, we’re helping to make the wheel run more efficiently and increase your potential for success by using a simple three-step approach..." What exactly is a creative consultation, and how does a portfolio review work?
Choices can come later
if you are not ready for that. Often these reviews are
an inexpensive way to try out a consultant to see if
there is a fit. Besides looking at your actual portfolio,
Louisa suggests that you bring as many images as possible
with you (wallet sized thumbnails are fine.) There should
also be Internet access so that she can view your website. |
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